Top 5 Marketing Strategies For Financial Advisors & Financial Planner
With the passage of time people are becoming more aware and well informed about the investments they have to make of their hard earned money. There are numerous sources from where they gather all this information.
Furthermore there are numerous advisors out in the market giving financial advisory services to the public. This has made it of greater importance for an advisor to stand out from the others.
Advisors need to think out of the box and promote themselves by going a step ahead from others. Professional know-how and positive returns are two common things offered by all financial advisors.
In today’s era of neck to neck competition, it is also necessary to develop a personal relationship based on trust with the investors so that they can rely on us for their finances.
Independent financial advisors should work on improving their soft skills as well in order to have a strong and long lasting relationship with their clients. Below are a few strategies, which if followed, would result in a perked up client engagement:
Marketing Strategies For Financial Advisors
1. Knowing Your Client
Breaking the barrier of professional relationship with the client and getting to know them personally would do no harm. It would rather help your business.
Sending them greetings on their birthdays, anniversaries or on festivals would help in developing a better relationship with your clients. Thus, knowing only the finances of your client is not enough; you should also keep a track of some of their personal life events.
2. Complete Financial Planning
Don’t just offer a product to your client and relieve yourself from the job, since, this would result into a one time connection with your client. Rather, it is advisable to do the entire financial planning for your client. Though it is a tedious job initially, but would yield great results later.
3. Regular Interaction
In addition to making the personal relationship with your client healthier, regular interaction with them would also help you to keep yourselves updated of the events that are milestones of their life.
Getting married, birth of a child, marriage of the child; are few such events. At such points they seek financial advice, and getting it from you would make these clients appreciate the efforts made by you and value their relationship with you.
4. Say Hello To The Virtual World
Social media is one of the easiest and cheapest ways to reach out to the public at large. Knowledge sharing through social medium like LinkedIn or Twitter can help you to show off the expert knowledge you possess.
In fact, it can also help you gather information about the interests of your clients and their opinions. Using this information, you can serve your clients better.
5. Get Hi-Tech
Technology has evolved a lot over the years. And keeping oneself updated and well equipped with the new technologies and financial advisor’s software that has become need of the hour. You can also make use of some technology that helps you to increase your productivity & improved relations with your clients.
These are just a few ways that can help a financial advisor to strengthen their relationship with the clients.
A satisfied client is your best marketing agent !